Posts Tagged ‘advertising’

20 Useful Free PDF ebooks for Designers and Bloggers

Over the years I have a saved a decent sized library of useful design and blogging related PDF ebooks, I love them. I have voraciously collected them, and all stored on my mobile for whenever the chance of quick read arises. In this post I would like to share my favorite 20 (freely available) ebooks with you.

All of the below books are have been written to be read quickly, they are neither very long nor are they the definitive resource on their specific subject. Having said that, they are all a ‘darn good read’, and well worth downloading. Some of the books may have been written a few years back, but the topics are certainly relevant now.
So if you are a web designer, graphic designer or even a blooger you are bound to find something worth reading in this round-up.

Introduction to Good Usability by Peter Pixel

Introduction to Good Usability by Peter PixelThis guide is especially handy if you haven’t done a lot of webdesign yet or if you are involved in webdesign but don’t do any of the real work. I hope to shed some light on some common interface elements and mistakes people often make with them.
A lot of books have been written in the past but the threshold for reading them, especially if you have never built a site, is quite big, hence this short guide. This is by no means a complete guide or solid set of rules, but it is definitely a good start.
Introduction to Good Usability →
Download the PDF →

Web Accessibility Checklist by Aaron Cannon

Web Accessibility Checklist by Aaron CannonWritten by Aaron Cannon, blind web developer and accessibility consultant.Aaron explains in his article “The Accessibility Checklist I Vowed I’d Never Write”, that the problems with a “simple checklist that, when followed, will give you an accessible site without fail.” No such checklist exists or likely ever will. He believes that this list is not the perfect solution, nor is it the only solution, but believes it is a good first step, and it gives our developers and designers a place to start from.
Web Accessibility Checklist →
Download the PDF →

CSS Systems For Writing Maintainable CSS by Natalie Downe

CSS Systems For Writing Maintainable CSS by Natalie DowneA CSS System is a reusable set of content-oriented markup patterns and associated CSS created to express a site's individual design. It is the end result of a process that emphasizes up-front planning, loose coupling between CSS and markup, pre-empting browser bugs and overall robustness. It also incorporates a shared vocabulary for developers to communicate the intent of the code.
This ebook elaborates on this concept, and also describes a number of tricks used to preempt maintainability issues.
CSS Systems For Writing Maintainable CSS →
Download the PDF →

Better CSS Font Stacks by Nathan Ford

Better CSS Font Stacks by Nathan FordBetter CSS Font Stacks →
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Faster, and More Secure Webfonts by Bram Pitoyo

Faster, and More Secure Webfonts by Bram PitoyoFont embedding for the web is a great step in making the web look better and become more functional, but what about security and load times?
Bram Pitoyo’s ebook takes the top layer off font embedding and shows us how things work, and ultimately how to improve performance and make it more secure.
Faster, and More Secure Webfonts →
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Type Classification eBook by Jacob Cass

Type Classification eBook by Jacob CassThis book has been made to help you learn the 10 broad classifications of type. These are the basic foundations of what you need to learn to learn typography and it is essential for any designer to know how to classify type. This book goes through the 10 type classifications with a brief history as well as the key characteristics of each.
Type Classification eBook →
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HTML5 Quick Learning Guide by freehtml5templates.com

HTML5 Quick Learning Guide by freehtml5templates.comThis guide introduces you to just the main elements of HTML5 that you’ll probably want to use right away. This guide is for those who want to get the basics figured out first, and worry about the finer details later on.
HTML5 Quick Learning Guide →
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The Woork Handbook by Antonio Lupetti

The Woork Handbook by Antonio LupettiThe Woork Handbook is a free eBook about CSS, HTML, Ajax, web programming, Mootools, Scriptaculous and other general topics about web design.
The Woork Handbook →
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Web Font User Guide by FontShop

Web Font User Guide by FontShopThis Web FontFont User Guide contains information aimed at web developers, system administrators and website visitors.
Section B is for web developers, showing how to get started using Web FontFonts for display on your website. Section C contains information for system administrators about which configuration changes may be necessary to successfully serve webfonts from your web server and, finally, section D outlines some issues visitors of your website may experience in connection to webfonts and may assist site owners in answering webfont-related support requests.
Web Font User Guide →
Download the PDF →

Typo Tips – Seven Rules for Better Typography by Erik Spiekermann

Typo Tips - Seven Rules for Better Typography by Erik SpiekermannTypo Tips – Seven Rules for Better Typography →
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How to Start a Business Blog by Michael Martine

How to Start a Business Blog by Michael MartineHow to Start a Business Blog, by Michael Martine, is a step-by-step-guide to help you plan, set-up, and create content for a business blog.
How to Start a Business Blog →
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Forty’s Pocket Guide to SEO by Forty

Forty’s Pocket Guide to SEO by FortyPocket Guide to SEO contains everything you could want to know about SEO. Buried deep inside its pages you’ll find tips, tricks, general information about search engines, and how you can make them work for you – in a completely ethical way, of course.
Forty’s Pocket Guide to SEO →
Download the PDF →

Why design? by AIGA

Why design? by AIGAThe “Why design?” booklet outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests. It defines the power of Designing, a larger concept that includes strategy as well as artifacts across a variety of disciplines.
Why design? →
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The Design Funnel: A Manifesto for Meaningful Design by Stephen Hay

The Design Funnel: A Manifesto for Meaningful Design by Stephen HayFrom the authour of this manifesto, Stephen Hay: "Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your design? This manifesto will show you how."
The Design Funnel: A Manifesto for Meaningful Design →
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How To Be Creative by Hugh MacLeod

How To Be Creative by Hugh MacLeodWritten by HughMacLeod, an advertising executive and popular blogger with a flair for the creative. He offers his 26 tried-and-true tips for being truly creative with each point being illustrated by a cartoon drawn by the author himself.
How To Be Creative →
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Time Management for Creative People by Mark McGuinness

Time Management for Creative People by Mark McGuinnessTime Management for Creative People →
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Who's There? by Seth Godin

Who's There? by Seth GodinWho's There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. Instead, he talks about how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
Who's There? →
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A Concise Guide to Archiving for Designers by Karin van der Heiden

A Concise Guide to Archiving for Designers by Karin van der HeidenAIGA worked with the Dutch Archives for Graphic Designers (NAGO) in the Netherlands to publish an English version of A Concise Guide to Archiving for Designers. The guide provides designers with the proper ways to store and describe their collections in 10 short chapters.
A Concise Guide to Archiving for Designers →
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Guerrilla Freelancing by Mike Smith

Guerrilla Freelancing by Mike SmithGuerrilla Freelancing →
Download the PDF →

KnockKnock by Seth Godin

KnockKnock by Seth GodinKnockKnock →
Download the PDF →

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The Ultimate WordPress Shopping/Ecommerce Toolbox (Plugins and Themes)

There is not much left that you can not do with Wordpress. With every new update it becomes ever more powerful and there are a multitude of plugins and themes that can unleash its full potential that leaves its rival CMSes in its wake. And nothing more epitomizes its power, versatility and ease of use than the ecommerce solutions it offers.

Almost two years ago we published a popular article called 10 Powerful Shopping/Ecommerce Plugin Solutions For Wordpress, and upon review we realized how much out-of-date it is. This fresh article brings all of the WP ecommerce solutions up to date with some new and powerful plugins (some older as well) and a collection of fully ecommerce ready themes (which were not even thought of when our original post was published).

Please Note: All of the prices for the premium plugins and themes were correct as of this posts publishing date.

Wordpress Ecommerce Plugins

Shopp Plugin

Shopp Plugin
Shopp Plugin is a premium shopping solution plugin for Wordpress with a rich and polished feature list. It is easy to install and manage, and is compatibile with almost all WP themes. Some of its important features are drag & drop for multiple product images, support for physical & digital products, order history, email notifications, fast product search, shipping rate calculations, discounts and promo codes.

Plugin Payment Options: 2Checkout.com, PayPal and Google Checkout. Available as an optional add-on: Authorize.net, PayJunction, FirstData/LinkPoint, HSBC ePayments and eWay Payments.

Price: For a single site licence it costs $55, and for a full developer licence it costs $299.

Shopp Plugin Essential Resources:
Shopp Plugin Homepage »
Shopp Plugin Downloads and Purchase » (It requires WP 2.6 or higher to work)
Shopp Plugin Full Feature List »
Shopp Official Documentation »
Shopp Community Forums »
Shopp Tour & Demo »
Shopp Plugin Showcase » (A selection of Shopp powered ecommerce sites)

WP e-Commerce Plugin

WP e-Commerce Plugin
There are mixed feelings about the WP e-Commerce plugin, some love it and some not so much. But the fact remains, with over 500,000 downloads (by far and away the most popular ecommerce plugin for Wordpress), umpteen free and premium themes built using its code, and its seemingly infinite list of features, it really is an essential powerhouse of a plugin. And the best thing of all? It is completely FREE.

WP e-Commerce Essential Resources:
WP e-Commerce Plugin Homepage »
WP e-Commerce Plugin Downloads » (It requires WP 2.7 or higher and is compatible up to WP 2.9.2)
WP e-Commerce Support Forums »
WP e-Commerce Official Documentation and Installation Guide »
Wp-e-Commerce Module Framework » (This is a framework for building WP e-Commerce modules)
Video Tutorial – Getting set up with the WP e-Commerce Plugin »
WP e-Commerce Showcase » (A selection of WP e-Commerce powered sites)

WordPress eStore Plugin

This premium WordPress shopping cart plugin allows you to sell any form of digital products and services from your wordpress blog securely and with complete automation.

Price: This premium plugin costs a flat rate of $39, plus there are additional costs for any extra modules that you add.

Plugin Payment Options: PayPal, 2Checkout or manual transcations (customers can pay using a bank cheque or bank transfer).

WP eStore Plugin Resources:
WordPress eStore Plugin Homepage »
WP eStore Plugin »
WP eStore Plugin Download and Purchase »
WP eStore Plugin Full Feature List »
WP eStore Documentation and Installation Guides »
WP eStore Startup Guide for Dummies »
WP eStore Quick Setup and Usage Video Tutorials » (5 in-depth video tutorials)
WP eStore Live Demonstration »
WP eStore Support Forum »

PHPurchase Plugin

PHPurchase Plugin
PHPurchase is a premium plugin that makes it simple to create an entire catalogue of products with custom variables (size, color, etc.), it has a a powerful dashboard-based order management system, simple system to track your orders, you have the option to offer discounts and provide shipping options.

Price: Prices for PHPurchase range from as low as $49 for a single licence, up to $499 for an unlimited developer licence.

Plugin Payment Options: PayPal, Authorise.net, eProcessing Network and Quantum Gateway.

PHPurchase Plugin Essential Resources:
PHPurchase Plugin Homepage »
PHPurchase Downloads »
PHPurchase Full Feature List »
PHPurchase Video Tutorials »
PHPurchase Support Forums »
PHPurchase Documentation and Installation Guide (PDF) »
PHPurchase Showcase » (A selection pf PHPurchase powered sites)

ShopperPress Plugin

ShopperPress Plugin
ShopperPress is an open source fully featured shopping cart theme for Wordpress, that is perfectly suited for selling all types of merchandise, services, and digital downloads.
It is packed with all of the features you would expect from an ecommerce, with a few extras added in. It allows for Adsense integration with dedicated advertising slots and you also have the option to import from Amazon, Ebay, CSV and Datafeedr.
A ShopperPress plugin purchase includes free access to over 20+ store front designs including PSD graphic files allowing you to edit the images, colors etc. All of these designs are fully customizable CSS-based designs editable via the Wordpress admin area.

Price: ShopperPress has a flat price of $79, which has been recently reduced from $200.

Plugin Payment Options: ShopperPress has integration with an awesome 20 payment gateways all of which are easily activated via the admin area, they include: PayPal, PayWeb.ca, PayFast, 2C0, Google Checkout, Sage Pay… and many more.

ShopperPress Plugin Essential Resources:
ShopperPress Plugin Homepage »
ShopperPress Full Feature List »
ShopperPress Download and Purchase »
ShopperPress Quick Setup Manual »
ShopperPress Video Tutorials » (ShopperPress offers a huge selection of video tutorials, 19 in total)
ShopperPress Showcase » (A selection of ShopperPress powered ecommerce sites)

eShop Plugin

eShop is a completely free, very easy to setup and accessible shopping cart plugin for WordPress, packed with all of the required features for setting up a small personalised online shop. Upon installation, the plugin automatically creates 6 pages for you (Shopping Cart, Checkout, Thank you for your order, Cancelled Order, Downloads and Shipping Rates), all of which are editable. You then need to create a top level shop page, and start creating departments and entering products, and your shop is now ready to use.

Plugin Payment Options: Authorize.net, Paypal, Payson, eProcessingNetwork, Webtopay, iDEAL and Cash/Cheque.

eShop Plugin Essential Resources:
eShop Plugin Homepage »
eShop Plugin Download » (Requires WP 2.9 or higher)
eShop Installation Guide »
eShop Support Forums »
eShop Plugin Showcase » (A selection of ShopperPress powered ecommerce sites)

QuickShop

Quick Shop is a basic ecommerce plugin that supports any Wordpress theme that has Sidebar Widgets installed. It adds a SideBar widget that shows the user what they currently have in the cart and allows them to remove the items, not to mention a TinyMCE button to easily allow you to add products to your posts/pages.

QuickShop Plugin Essential Resources:
QuickShop »
QuickShop Plugin Downloads » (Requires WP 2.3 or higher and is compatible up to WP 2.9.2)
Quick Shop Online Demo »
QuickShop Installation Guide »
QuickShop Support Forums »

WordPress Shopping Cart Plugin

WordPress Shopping Cart Plugin
The WordPress Shopping Cart plugin gives you the ability to quickly and seamlessly integrate an online shop with a fully functional shopping cart interface into any Wordpress installation.
With its fairly easy to use interface, you can set up your multiple products and categorize/organize them into multiple product categories. Add additional images to showcase your products so that users know what they are buying and add digital downloads to products if needed so that users can securely download paid files from your website.

Price: It costs $49 for a single installation licence of the WordPress Shopping Cart Plugin, and $249 for an unlimited licence.

Plugin Payment Options: PayPal (Standard), 2CheckOut, MoneyBookers, First Data (Linkpoint & YourPay), Realex Payments (redirect), eMatters (HTTPS), Ogone PSP (Basic), Authorize.net (AIM), eWay (Shared), credit card (POS) and wire transfer.

WordPress Shopping Cart Plugin Essential Resources:
WordPress Shopping Cart Plugin Homepage »
WordPress Shopping Cart Plugin Download and Purchase »
WordPress Shopping Cart Full Feature List »
WordPress Shopping Cart Plugin Documentation and Installation Guide »
WordPress Shopping Cart Showcase » (A selection of WordPress Shopping Cart powered ecommerce sites)

YAK for WordPress

YAK is a free plugin that associates products with weblog entries, so the post ID also becomes the product code. It supports both pages and posts as products, handles different types of product through categories, and provides customisable purchase options. It requires WP 2.5 or higher and is compatible up to WP 2.9.2.

Plugin Payment Options: Cheque, credit card, Google Checkout, PayPal, and Authorize.net.

YAK for WordPress Resources:
YAK for WordPress Homepage & Downloads »
YAK Installation Guide »
YAK Installation Handbook ($20) »
This is a PDF guide for setting up YAK on your WordPress site. Covering everything from the basic installation to advanced configuration with PayPal, Authorize.net and Google Checkout, multiple option types, downloadable products, and other topics. (Its cost is $20).

DPD-Cart Plugin

DPD-Cart Plugin
DPD is an all in one digital download shopping cart, affiliate manager, and automatic download delivery system.
The DPD-Cart plugin connects via an API to the DPD system to automatically pull your available storefronts and storefront products in to your Wordpress blog. From there, you can specify which storefront to associate with your Wordpress blog, add a view cart / checkout button to the Wordpress sidebar using a provided widget, and insert DPD add-to-cart buttons to any Wordpress post or page by simply selecting the product you want from your list of configured and available products.
This plugin has only been tested up to WP 2.8.

DPD-Cart Plugin Resources:
DPD-Cart Plugin Homepage »
DPD-Cart Plugin Downloads and Installation Guide »
Start Selling Downloads from your Wordpress Blog in 5 Minutes (DPD Plugin Tutorial) »
This tutorial will show you how to add a shopping cart that gives the ability to sell and automatically deliver download products from your Wordpress blog in just a few minutes, using the DPD plugin.

MiniCart Plugin

MiniCart is a very basic commerce solution. It will implement a mini-shopping-cart within your WP theme and the users will only be able to buy one item at a time. This plugin simple could be useful as a donation plugin.
MiniCart requires WP 2.5 or higher and is only compatible up to WP 2.8!!!

MiniCart Plugin Resources:
MiniCart Plugin Homepage & Download »
MiniCart Plugin Installation Instructions »
MiniCart Plugin Demonstration »

Premium Ecommerce Themes

AppCloud (WP eCommerce Plugin Theme)

AppCloud (WP eCommerce Plugin Theme)
AppCloud requires the WP e-Commerce plugin, and costs only $35 for a single license.
View the Demo »

Ecommerce Web Template

Ecommerce Web Template
The Ecommerce Theme is currently available for purchase for $79.95 for multiple-use.
View the Demo »

Kelontong (WP eCommerce Plugin Theme)

Kelontong  (WP eCommerce Plugin Theme)
Kelontong requires the WP e-Commerce plugin, and costs only $35 for a single license and $75 for a developers license.
View the Demo »

The Furniture Store

The Furniture Store
The Furniture Store costs $47 and is completely ecommerce plugin free.
View the Demo »

folioBlog/folioShop

folioBlog/folioShop
folioBlog/folioShop is a flexible, plugin free and localized (Translation-Ready) eCommerce theme that costs $47.
View the Demo »

wpShop Reloaded

wpShop Reloaded
wpShop Reloaded is a plugin free and localized (Translation-Ready) eCommerce theme that costs $37.
View the Demo »

ArtShop

ArtShop
ArtShop is a plugin free eCommerce theme that costs $32.
View the Demo »

WPA Storefront

WPA Storefront
WPA Storefront is a plugin free (although it uses WP the e-Commerce plugins source code) eCommerce theme that costs $32.
View the Demo »

The Clothes Shop

The Clothes Shop
The Clothes Shop is a plugin free eCommerce theme that costs $42.
View the Demo »

eShop

eShop
This theme is plugin free and costs $65 for a single license and $99 for a multiple licence.
View the Demo »

Kidz Store

Kidz Store
This theme is plugin free and costs $65 for a single license and $99 for a multiple licence.
View the Demo »

Store Templatic

Store Templatic
This theme is plugin free and costs $65 for a single license and $99 for a multiple licence.
View the Demo »

Market Theme

Market Theme
This theme is plugin free and costs $55 for a standard license and $99 for a developer licence.
View the Demo »

enVirashop

enVirashop
This theme is plugin free and costs $32.
View the Demo »

e-Commerce

e-Commerce
This theme is plugin free and costs $55 for a standard license and $99 for a developer licence.
View the Demo »

WP Store

WP Store
This theme is plugin free and costs $55 for a standard license and $99 for a developer licence.
View the Demo »

StorePress WordPress Ecommerce 1.2

StorePress WordPress Ecommerce 1.2
StorePress costs $49 for a single license, $75 mixed license and $139 for a developers license.
View the Demo »

ShopperPress – Wordpress Shopping Cart Theme

ShopperPress - Wordpress Shopping Cart Theme
ShopperPress is a fully featured shopping cart theme for Wordpress, suitable for selling all types of products, services, and digital downloads online. It comes with more than 20 extra store designs which are all free with every purchase. The developer package costs $299 and$79 for a single license.
View the Demo »

Free WP Ecommerce Themes

wpStore (requires the WP eCommerce Plugin)

wpStore (requires the WP eCommerce Plugin)
View the Demo »

King Cart (requires the WP eCommerce Plugin)

King Cart (requires the WP eCommerce Plugin)
View The Demo’/>

SimpleCart(js) (requires the WP eCommerce Plugin)

SimpleCart(js) (requires the WP eCommerce Plugin)
View the Demo »

Dangdoot (requires the WP eCommerce Plugin)

Dangdoot (requires the WP eCommerce Plugin)
View the Demo »

AppCloud (free version)

AppCloud (free version)
View the Demo »

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Resources – The Evolution of Print Advertising

Advertising has existed for as long has humans have been trading with each other, from our earliest days, evident in archaeological artefacts found from all parts of the ancient world. In 1440, German Goldsmith Johannes Gutenberg invented the printing press, a mechanism that would allow merchants to duplicate advertisements for their wares. With the advent of mass production in the late 19th and 20th centuries, print advertising became the primary means for companies to communicate with consumers through newspapers, magazines, flyers, posters and billboards. Print advertising has always reflected and evolved in symmetry with societies’ cultures and technological advancements. This post brings together 22 examples, laid out chronologically, representing the creative and technical development of print advertising throughout its history.

1. Advertisement for a Microscope Demonstration (John Cuff, c.1760)

After the development of the printing press, advertisements began appearing in weekly newspapers and periodical journals in England, notably during the 17th and 18th centuries. These adverts often promoted the publishers’ other productions, declared new medicines, or reported the discoveries and inventions of the Enlightenment era. This advert from the 1760s announces a demonstration of a microscope by John Cuff and his collection of ‘Objects, Insects and Animalcula.’

 

2. Edo Period Japanese Print Advertisement (1806)

Japanese printmakers pioneered woodblock printing during the Edo period, as an art form and as a method of advertising. This flyer from 1806 promotes Kinseitan, a type of traditional medicine.

 

3. Hoyt’s German Cologne (1880s)

In the second half of the 19th Century, trade cards became a popular means of advertising goods. The cards could be given out in towns and cities, distributed by shops and businessmen, or shared in social circles. Scented cards were used to promote perfumes, such as this example from the 1880s advertising Hoyt’s German Cologne.

 

4. Cadbury’s Cocoa (1896)

The first newspaper to sell advertising space on its pages was the French publication La Presse, in 1836. The move allowed the paper to be sold more cheaply, thus increasing readership and profitability. Newspapers and magazines around the world soon copied this commercial strategy. The advert above for Cadbury’s Cocoa appeared in an 1896 edition of The Illustrated London News. The paper was famous for covering military and scientific adventures, and the image of Arctic explorers enjoying a warming cup of cocoa would have appealed to the readers’ imagination and aspirations.

 

5. Coca-Cola (1914)

From its inception Coca-Cola has maintained a strong brand image with instantly recognizable graphics, red and white colour scheme and distinctive logo. The period at the start of the 20th Century before the outbreak of the First World War was, in many ways, a time of optimism; the hope, youthfulness and style of the times are reflected in the graphics of this 1914 advert.

 

6. Oxo (1914-1918)

This poster by artist Frank Dadd promoted Oxo during the First World War, appealing to the public’s sense of patriotism and almost suggesting that it was a duty to send stock cubes to soldiers fighting on the front.

 

7. Holeproof Hosiery (1922)

The ‘Roaring Twenties’ were a time of social and cultural dynamism, the era in which the ‘flapper’ redefined modern womanhood, and the Art Deco style reached its pinnacle. All these elements were reflected in the print design of the decade, such as this American ad for Holeproof Hosiery.

 

8. Blaupunkt Radio (c.1930)

Art Deco continued to be a major style of graphic design into the 1930s, such as this brightly coloured and sharply designed ad for Blaupunkt Radio.

 

9. Stetson (1943)

During the Second World War, companies marketed themselves as patriotic and in service of the war effort. This ad for Stetson hats promotes the launch of a new design while carrying advice about careless talk.

 

10. English Electric (1953)

As Britain recovered from the war, a new optimistic world, aided by new technological advances, was represented in the cheerfully reassuring advertising graphics of the times.

 

11. Philco Portable Television (1957)

In the 1950s, consumerism boomed in the United States, with suburban families competing to acquire the latest developments in home entertainment. This advert is typical of the era, with images demonstrating the portable TV’s functions, and a block of text explaining some of the product’s details.

 

12. Career Club Shirts (1967)

The style of the Swinging Sixties was reflected in the advertising graphics of the time, with bold colours and ‘hip’ language in the tag lines, such as this example for Career Club Shirts.

 

13. Olivetti (1969)

This advertisement for the Olivetti Lettera 32 typewriter is an example of the sublimely stylish commercial graphics made by Italian designers in the late sixties.

 

14. Chelsea National Bank (1971)

By the early seventies even banks were using psychedelic graphics in their advertising. This poster was designed by Peter Max, the German-American artist known for his cosmic art and album covers, for the Chelsea National Bank.

 

15. Triumph TR7 (1975)

This advert for the Triumph TR7 focuses on the car’s distinctive ‘wedge’ design, ‘The Shape of Things to Come’.

 

16. Commodore 64 (1983)

In the early 1980s, home computers were becoming more and more popular. Advertisers aimed to explain to consumers the differences in specifications of their products, or the differences in price, as in this example promoting the Commodore 64.

 

17. Versace (1988)

Fashion design in the eighties was often bold, brightly coloured and glamorously aspirational. In this ad from 1988, Swedish model Paulina Porizkova wears a dress by Gianni Versace, one of the leading fashion designers of the decade.

 

18. Pepsi (1990)

In the summer of 1990, Pepsi distributed a series of special ‘Cool Can’ designs as featured in this print ad.

 

19. Absolut (1996)

Absolut Vodka’s long-running ad campaign features the iconic shape of the spirit’s bottle and adapts it to seemingly endless settings and cultural references. This design from 1996 pays homage to the famous image of Marilyn Monroe from the film The Seven-Year Itch.

 

20. iPod (2001)

Apple’s launched the iPod media player in 2001 with an ad campaign that rapidly lent the brand a recognizable image. The designs feature dark silhouettes of dancing figures wearing the iPod’s distinctive white headphones.

 

21. Diesel (2007)

In the early years of the 21st Century, worries of climate change and ethical concerns resulted in many companies trying to emphasise their green credentials and the sustainability of their product by means of their advertising. This 2007 ad campaign for Diesel Jeans is more ambiguous with its message, with models making the most of environmental disaster and enjoying ‘Global Warming Ready’ clothing.

 

22. Nike (2009)

In contemporary print advertising designers are able to visualise almost infinite possibilities through digital image manipulation, but some of the best graphics return to basics to carry a commercial message. This advert was handmade by Nike Basketball League players using traditional screenprinting techniques. This unique image is one of 350 designs, of which no two are alike, a fine example of print advertising’s continuing evolution.

 

About the Author

Tom Walker writes and designs for a supplier of PhotoSmart inks, refills and toner who are based in the UK. For more of his writing on the arts and print media design, visit the CreativeCloud.