Posts Tagged ‘advertising’

Creative Use of Typography in Print Ads

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When it comes to advertising, what’s being said can be a bit less important than how it’s said. In no case is this more true than in the case of typography based advertisements, which are common in print advertising and gaining popularity even in television and other video mediums.

Typography can do everything from adding meaning to drawing attention, and using it right can mean the difference between mediocrity and stardom in the world of advertising. The post below takes a look at some some of the most striking examples of print advertisement’s use of typography scoured from around the world.

WMF Knives: Apple

Flashy special effects are great attention grabbers. We can say this creatively designed print ad makes great use of that fact. The use of typography is truly innovative.

Print Ads - WMF Knives: Apple

Aasra Suicide Prevention Helpline: Depression

You’ll notice the clever use of visual pun, this is an ideal way for a print ad to say everything in just one image.

Print Ads - Aasra Suicide Prevention Helpline: Depression

Webber Wentzel Attorneys: Boxer

From small text to large and bold text, you cab see with this ad how important typography can be.

Print Ads - Webber Wentzel Attorneys: Boxer

Nike Italy

Creative and unique implementation of different font styles and color combinations make this ad extremely exciting and memorable.

Print Ads - Nike Italy

GreenMovie Sound Dept.: Watch the sound, 2

Here, you notice loads of typography used for emphasis. Demonstrating that no matter what type of print ad you need to create, you should consider typography an indispensable element of the ad rather than merely text.

Print Ads - GreenMovie Sound Dept.: Watch the sound, 2

McDonald’s McFlurry: Mona

Mix your own McFlurry – Choose between Cornetto, Daim, Kit Kat, Smarties, Caramel, Strawberry and Chocolate Sauce. McDonald’s – I’m lovin’ it.

Print Ads - McDonald's McFlurry: Mona

Ben & Jerry’s: Giraffe

Choosing a suitable typeface for a project is critical, as is considering the message you would like to communicate, the "consumer" we want to reach and the tone we want to impress.

Print Ads - Ben & Jerry's: Giraffe

US Preventive Medicine / The Prevention Plan: Scorpion

Print Ads - US Preventive Medicine / The Prevention Plan: Scorpion

PS2:Girlfriend

We see perhaps an overuse of text in this ad. Different variation of size, style and of course color create distinction where the typography could have been a bit unexciting and monotonous.

Print Ads - PS2: Girlfriend, 1

PS2: Girlfriend, 2

Second version of PS2′s girlfriend ad, where we see again an overuse of text saved by variation in size, style and color to create the distinction.

Print Ads - PS2: Girlfriend, 2

Chevrolet Summer

Simple and intuitive use of the print ad medium where you can see different color contrast that does a good job of grabbing attention and making this ad stick out.

Print Ads - Chevrolet Summer

Chupa Chups: Lollypops, 3

This creative ad asserts that it’s impossible to get it out of your mouth. This is a cool idea with a beautiful execution!
Print Ads - Chupa Chups: Lollypops, 3

Pivot Boutique: Karma

The weirdness of this ad makes it memorable. After all, making a lasting impression is what every ad strives for.

Print Ads - Pivot Boutique: Karma

Coalition to Stop the Use of Child Soldiers: England

With the number of ads that have already been made, originality is hard to come by. This print ad successfully conveys its originality and novelty though.

Print Ads - Coalition to Stop the Use of Child Soldiers: England

Inlingua – Business English

This is an original print campaign where you can see the designers use of balanced typography to create an illusion.

Print Ads - Inlingua - Business English

MTV: Happy End

In print ads, a striking image is great at catching viewers’ eyes. However, since it’s an ad it demands that all compulsory text be crammed into the composition, as well.

Print Ads - MTV: Happy End

Amnesty International: Ted Bundy

Another innovative use of the typography based print ad that stands out mainly because of its extreme creativity.

Print Ads - Amnesty International: Ted Bundy

Brighton Language School: Espanol

Different kinds of ads call for different amounts of text. It’s somewhat surprising to see how versatile minimal text patterns can be. It’s just the thing you need to get people’s attention right away.

Print Ads - Brighton Language School: Espanol

IKEA

Another great example of minimal print ads that say a lot. The use of typography in this ad is truly commendable.

Print Ads - IKEA

Smarties Campaign

Using the perfect typography in a web design or print ad may seem very easy to learn at a glance, but actually mastering it takes a lot of practice. It’s worth it though, because it can be the thing that really makes or breaks a design.

Print Ads - Smarties Campaign

Orange: SMS

This creative print ad clearly states that text messaging while driving will prevent you see what you actually need to see. It’s dangerous, and this ad communicates that perfectly.

Print Ads - Orange: SMS

Volkswagen Polo: Percent

Here, we see how text elements can be creatively placed to convey a totally different message. Quite impressive and visually alluring.

Print Ads - Volkswagen Polo: Percent

Voyages-Sncf.com: Other time

The Visual of this print ad is exceptionally good. However the subliminal message is most likely saying that this voyage is dreadfully risky and chances are that someone can understand it the other way around.

Print Ads - Voyages-Sncf.com: Other time

Amnesty International: Leg

This print advertisement with its brilliant use of typography clearly shows what happens when you lose something, and the things that you can no longer do are clear.

Print Ads - Amnesty International: Leg

Mountain Dew

Typography plays a big role in this concept. It really grabs the attention and makes people want to read.

Print Ads - Mountain Dew

Complot Creativity School – Typography Course: H

Again we see a huge use of typography from tagline to small text to bold fonts. This clearly demonstrates how important typography is.

Print Ads - Complot Creativity School – Typography Course: H

United Nations Population Fund: Population day

This brilliant concept has been designed for United Nations Population Fund to create awareness of the overly populated world.

Print Ads - United Nations Population Fund: Population day

Hahn Nitzsche Recording Studios: Kaffee

This ad is a bit difficult to read and comprehend as it’s quite messy. It’s an outstanding design though that makes people want to work to read it.

Print Ads - Hahn Nitzsche Recording Studios: Kaffee

Dockers

Sober typography and fonts for conveying a serious message along with humorous fonts for something more amusing. Combining the right typography with nice elements, colors and shapes will get you some great results.

Print Ads - Dockers

Hahn Nitzsche Recording Studios: Jeans

Same approach has been taken in this ad as that of the previous one. Messy but excellent design.

Print Ads - Hahn Nitzsche Recording Studios: Jeans

Mitchell Eye Centre: Trash

With such a creative use of typography, you can land within people’s interest and concentration.

Print Ads - Mitchell Eye Centre: Trash

Appy Fizz, Grappo Fizz: True Love

So, would you also like to answer this question? For Appy Fizz lovers, their true love is Appy Fizz.

Print Ads - Appy Fizz, Grappo Fizz: True Love

Hyundai – Designed for Humans

This innovative ad clearly states that the Hyundai is designed by keeping human needs in mind.

Print Ads - Hyundai - Designed for Humans

Australia Post: Hug

In this post, we see innovative typography with the help of well selected text to create the illusion of a hug.

Print Ads - Australia Post: Hug

Harley Davidson Nightster: Horsemen

Innovative and unique typography can be viewed here. The whole impression has been created without any aid of the visual element.

Print Ads - Harley Davidson Nightster: Horsemen

Discovery Channel – Life

Here the Discovery Channel has designed a print ad to portray what they broadcast. The word “Life” has been made prominent in the whole ad.

Print Ads - Discovery Channel - Life

Everlast: Persevere

This is quite interesting and a visually alluring print ad that displays a bold use of typography. Overall, a very good design with an intelligent use of typography.

Print Ads - Everlast: Persevere

Amazon: Rock

Originality is great; though it is not perhaps the most important point. Whereas these are a variation on a theme, they have good execution and make the point that if you want it you can get it at Amazon. Only takes a second to get it.

Print Ads - Amazon: Rock

Panasonic DVD Theater: Boom

With this ad, the message of Panasonic is crystal clear. With a Panasonic DVD theater, the sound of movies has never been so sophisticated.

Print Ads - Panasonic DVD Theater: Boom

Brighton Language School: Deutsch

Slightly ambiguous font is used in this ad. It’s a good example of fine-looking illustration. Nice, simple ads that get across the message.

Print Ads - Brighton Language School: Deutsch

You Don’t Have To Stay Inside The Lines

Another brilliant use of typography. You can see in this ad elements that motivate you and bring out all the best in you.

Print Ads - You Don’t Have To Stay Inside The Lines

Pak-n-stor: Bedrooms

They say ‘We deliver. You pack. We store.” The service and intent are clear.

Print Ads - Pak-n-stor: Bedrooms

Volkswagen Touareg: Sharks

Bold, significant and totally focused print ad that understands its consumers’ psychology.

Print Ads - Volkswagen Touareg: Sharks

Volkswagen Touareg: Vultures

The use of typography cannot be expressed in words. The creator of this ad definitely deserves a pat on the back to create such a wonderful print ad.

Print Ads - Volkswagen Touareg: Vultures

Coca Cola

Coca Cola has always worked hard to create a lot of buzz with their advertisements. They follow their tradition with this excellent typographic print ad too.

Print Ads - Coca Cola

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45 Free eBooks for Developers and Designers

Over the past year or so we have published several articles featuring a selection of the best free ebooks for web designers, with each post proving very popular and highly resourceful. Sadly, since then some of the fantastic ebooks we previously featured are no longer available or are no longer been offered as a freebie. But looking on the positive side many new web design ebooks have been released and, as you will see within this post, there are also a few ebooks, recommended by our readers, which we missed in those previous articles.

Just as we did with the previous posts we have not offered a critique of each book only a description of the content, as we feel that if someone spends so much valuable time writing an entire specialized book and then offer it for free, in our eyes they deserve only praise and appreciation.

All of the 45 books in this post are completely FREE and can be either downloaded in digital format (PDF) or viewed as a web page (HTML).

Introduction to Good Usability by Peter Pixel

Introduction to Good Usability by Peter PixelThis guide is especially handy if you haven’t done a lot of webdesign yet or if you are involved in webdesign but don’t do any of the real work. I hope to shed some light on some common interface elements and mistakes people often make with them.
A lot of books have been written in the past but the threshold for reading them, especially if you have never built a site, is quite big, hence this short guide. This is by no means a complete guide or solid set of rules, but it is definitely a good start.
Introduction to Good Usability →PDF →

Web Accessibility Checklist by Aaron Cannon

Web Accessibility Checklist by Aaron CannonWritten by Aaron Cannon, blind web developer and accessibility consultant.Aaron explains in his article “The Accessibility Checklist I Vowed I’d Never Write”, that the problems with a “simple checklist that, when followed, will give you an accessible site without fail.” No such checklist exists or likely ever will. He believes that this list is not the perfect solution, nor is it the only solution, but believes it is a good first step, and it gives our developers and designers a place to start from.
Web Accessibility Checklist →PDF →

CSS Systems For Writing Maintainable CSS by Natalie Downe

CSS Systems For Writing Maintainable CSS by Natalie DowneA CSS System is a reusable set of content-oriented markup patterns and associated CSS created to express a site's individual design. It is the end result of a process that emphasizes up-front planning, loose coupling between CSS and markup, pre-empting browser bugs and overall robustness. It also incorporates a shared vocabulary for developers to communicate the intent of the code.
This ebook elaborates on this concept, and also describes a number of tricks used to preempt maintainability issues.
CSS Systems For Writing Maintainable CSS →PDF →

Better CSS Font Stacks by Nathan Ford

Better CSS Font Stacks by Nathan FordBetter CSS Font Stacks →PDF →

Faster, and More Secure Webfonts by Bram Pitoyo

Faster, and More Secure Webfonts by Bram PitoyoFont embedding for the web is a great step in making the web look better and become more functional, but what about security and load times?
Bram Pitoyo’s ebook takes the top layer off font embedding and shows us how things work, and ultimately how to improve performance and make it more secure.
Faster, and More Secure Webfonts →PDF →

Designing for the Web by Mark Boulton

Designing for the Web
A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design.
Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one.
Designing for the Web →HTML Version →

Building iPhone Apps with HTML, CSS, and JavaScript by Jonathan Stark

Building iPhone Apps with HTML, CSS, and JavaScript
If you know HTML, CSS, and JavaScript, you already have what you need to develop your own iPhone apps. With this book, you’ll learn how to use these open source web technologies to design and build apps for both the iPhone and iPod Touch.
Building iPhone Apps with HTML, CSS, and JavaScript →

UX Storytellers – Connecting the Dots

UX Storytellers - Connecting the Dots
UX Storytellers – Connecting the Dots →Google Docs →Scribd →

Essential JavaScript And jQuery Design Patterns by Addy Osmani

Essential JavaScript And jQuery Design Patterns
Design patterns are reusable solutions to commonly occurring problems in software development and are a very useful tool to have at your disposal. Addy Osmani wrote this mini-book because he felt that patterns were an area a lot of new and intermediate JavaScript developers may not have had a chance to explore just yet and I’m hopeful my book will encourage you to check them out as they can be quite powerful.
Essential JavaScript And jQuery Design Patterns →

20 Things I learned about Browsers and the Web

20 Things I learned about Browsers and the Web
Essential JavaScript And jQuery Design Patterns →

Taking Your Talent to the Web by Jeffrey Zeldman

Taking Your Talent to the Web
This book was originally written in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.
The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.
Taking Your Talent to the Web →PDF →

Dive Into HTML 5 by Mark Pilgrim

Dive Into HTML 5
Dive Into HTML 5 is an ongoing book that seeks to elaborate on a hand-picked Selection of features from the HTML5 specification and other fine Standards. The final manuscript will be eventually published on paper by O’Reilly, under the Google Press imprint.
Dive Into HTML 5 →HTML Version →

jQuery Fundamentals

jQuery Fundamentals
The purpose of this book is to provide an overview of the jQuery JavaScript library; when you're done with the book, you should be able to complete basic tasks using jQuery, and have a solid basis from which to continue your learning. This book was designed as material to be used in a classroom setting, but you may find it useful for individual study.
jQuery Fundamentals →HTML Version →

Data Structures and Algorithms

Data Structures and Algorithms
Put simply this book is the result of a series of emails sent back and forth between the two authors during the development of a library for the .NET framework of the same name. The conversation started of something like "Why don't we create a more aesthetically pleasing way to present our pseudocode?" After a few weeks this new presentation style had in fact grown into pseudocode listings with chunks of text describing how the data structure or algorithm in question works and various other things about it. At this point we thought, "What the
heck, let's make this thing into a book!"
Data Structures and Algorithms →PDF →

Design Your Imagination

Design Your Imagination
Design Your Imagination is a one stop resource for the beginners and learners of website design. Though this e-book is mainly targeted for the beginners of website design, it might prove helpful for the experienced web designers as well. This free web design e-book is clearly divided into 28 chapters and in each chapter a specific topic is illustrated with ample examples. The language is as lucid as possible and proper care has been taken to keep intact the flow of writing.
Design Your Imagination →PDF →

Building Android Apps with HTML, CSS, and JavaScript

Building Android Apps with HTML, CSS, and JavaScript
Device-agnostic mobile apps are the wave of the future, and this book shows you how to create one product that can be used on several mobile operating systems. You'll find guidelines for using the free PhoneGap framework to converty our product into a native Android app. And you'll learn why releasing your product as a web app first helps you find, fix, and test bugs much faster than if you went straight to the Android Market with a product built with the official Android SDK.
Building Android Apps with HTML, CSS, and JavaScript →HTML Version →

The Web Book

The Web Book
The Web Book contains all the information you need to create a Web site from scratch. It covers everything from registering a domain name and renting some hosting space, to creating your first HTML page, to building full online database applications with PHP and MySQL. It also tells you how to market and promote your site, and how to make money from it.
The Web Book →PDF →

Building Accessible Websites

Building Accessible Websites
Building Accessible Websites →HTML Version →

The Elements of Typographic Style Applied to the Web (HTML)

The Elements of Typographic Style Applied to the Web
For too long typographic style and its accompanying attention to detail have been overlooked by website designers, particularly in body copy. In years gone by this could have been put down to the technology, but now the web has caught up. The advent of much improved browsers, text rendering and high resolution screens, combine to negate technology as an excuse.
In order to allay some of the myths surrounding typography on the web, this website/book has been structured to step through Bringhurst’s working principles, explaining how to accomplish each using techniques available in HTML and CSS. The future is considered with coverage of CSS3, and practicality is ever present with workarounds, alternatives and compromises for less able browsers.
The Elements of Typographic Style (Full HTML) →Chapters →

Integrating Accessibility Throughout Design (HTML)

Integrating Accessibility Throughout Design
The Web is providing unprecedented access to information and interaction for people with disabilities. It provides opportunities to participate in society in ways otherwise not available. With accessible websites, people with disabilities can do ordinary things: children can learn, teenagers can flirt, adults can make a living, seniors can read about their grandchildren, and so on.
With the Web, people with disabilities can do more things themselves, without having to rely on others. People who are blind can read the newspaper (through screen readers that read aloud text from the computer), and so can people with cognitive disabilities who have trouble processing written information. People who are deaf can get up-to-the-minute news that was previously available only to those who could hear radio or TV, and so can people who are blind and deaf (through dynamic Braille displays). Web accessibility is about removing those barriers so that people with disabilities can use and contribute to the Web.
This book helps you improve your products—websites, software, hardware, and consumer products—to remove accessibility barriers and avoid adding new barriers. One guiding principle is: just ask people with disabilities.
Integrating Accessibility Throughout Design: HTML version →Table of Contents →

Getting Real: The Book by 37signals (HTML)

Getting Real: The Book by 37signals
Want to build a successful web app? Then it's time to Get Real. Getting Real is a smaller, faster, better way to build software.
Getting Real delivers better results because it forces you to deal with the actual problems you're trying to solve instead of your ideas about those problems. It forces you to deal with reality.
Getting Real foregoes functional specs and other transitory documentation in favor of building real screens. A functional spec is make-believe, an illusion of agreement, while an actual web page is reality. That's what your customers are going to see and use. That's what matters. Getting Real gets you there faster. And that means you're making software decisions based on the real thing instead of abstract notions.
Finally, Getting Real is an approach ideally suited to web-based software. The old school model of shipping software in a box and then waiting a year or two to deliver an update is fading away. Unlike installed software, web apps can constantly evolve on a day-to-day basis. Getting Real leverages this advantage for all its worth.
Getting Real: HTML Version →Chapters →

Access by Design Online (HTML)

Access by Design Online
We design Web sites so people can use them. People doesn’t mean “some people” or “certain people.” With universal usability, our goal is to design Web sites that accommodate the diversity of people and the Web browsing devices that they use. To design Web sites that people can use, we must work within the flexible framework that the Web provides.
To this end, we must begin our process with a solid understanding of how the Web works. When we know its nature, we can make intelligent design decisions that uphold rather than impede its functionality. Whenever we face a decision that may impact function, we must look for other options.
Access by Design Online: HTML Version →Table of Contents →

Research-Based Web Design & Usability Guidelines (PDF)

Research-Based Web Design & Usability Guidelines
The Research-Based Web Design & Usability Guidelines (Guidelines) were developed by the U.S. Department of Health and Human Services (HHS), in partnership with the U.S. General Services Administration.
The Guidelines were developed to assist those involved in the creation of Web sites to base their decisions on the most current and best available evidence. The Guidelines are particularly relevant to the design of information-oriented sites, but can be applied across the wide spectrum of Web sites.
Research-Based Web Design & Usability Guidelines(PDF) →

Search User Interfaces (HTML)

Search User Interfaces
This book outlines the human side of the information seeking process, and focuses on the aspects of this process that can best be supported by the user interface. It describes the methods behind user interface design generally, and search interface design in particular, with an emphasis on how best to evaluate search interfaces. It discusses research results and current practices surrounding user interfaces for query specification, display of retrieval results, grouping retrieval results, navigation of information collections, query reformulation, search personalization, and the broader tasks of sensemaking and text analysis. Much of the discussion pertains to Web search engines, but the book also covers the special considerations surrounding search of other information collections.
Search User Interfaces: HTML Version →Search User Interfaces: Table of Contents →

Dive Into Accessibility (HTML & PDF)

Dive Into Accessibility
This book is entitled "Dive Into Accessibility: 30 days to a more accessible web site", and it will answer two questions. The first question is "Why should I make my web site more accessible?" If you do not have a web site, this book is not for you. The second question is "How can I make my web site more accessible?" If you are not convinced by the first answer, you will not be interested in the second.
To answer the second question,the book presents 25 tips that you can immediately apply to your own web site to make it more accessible. Although these concepts apply to all web sites, the focus is on implementation using popular weblogging tools. If you use some other publishing tool or template system, you will need to determine how to implement the tips in your tool of choice.
HTML Version →PDF Version →Chapters →

Web Style Guide: Basic Design Principles for Creating Web Sites – 3rd Edition (HTML)

Web Style Guide: Basic Design Principles for Creating Web Sites - 3rd Edition
Written by Patrick J. Lynch and Sarah Horton for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.
Web Style Guide 3rd Edition: HTML Version →Chapters →

The Woork Handbook (PDF)

The Woork Handbook
The Woork Handbook is a free eBook about CSS, HTML, Ajax, web programming, Mootools, Scriptaculous and other topics about web design.
This book is a miscellanea of articles written by Antonio Lupetti on his web design blogr. During the period form January to December 2008 “Woork” has been visited from over 4 millions visitors and has received a lot of requests to distribute a printable version of its contents.
The Woork Handbook: PDF Version →

Web Designers Success Guide (PDF)

Web Designers Success Guide
Web Designer's Success Guide is the definitive guide to starting your own freelance Web design business. In this book, Kevin Airgid gives designers a step-by-step instructions on how to achieve the following: Transition from full-time to self-employment, Freelance on the side to make additional income, Find new clients and keep them coming back for more, Market your freelance business, Manage your projects professionally and how to Price your services appropriately.
Web Designers Success Guide: PDF Version →

Eloquent JavaScript (HTML)

Eloquent JavaScript
Eloquent JavaScript is a digital book providing a comprehensive introduction (tutorial) to the JavaScript programming language. Apart from a bookful of text, it contains plenty of example programs, and an environment to try them out and play with them.
The book is aimed at the beginning programmer ? people with prior programming experience might also get something out of it, but they should not read chapters 2 to 5 too closely, because most of the concepts discussed there will probably be nothing new to them. Do make sure you read the end of the first chapter, which has some essential information about the book itself.
Eloquent JavaScript: HTML Version →Chapters →

Ruby Best Practices (PDF)

Ruby Best Practices
In 1993, when Ruby was born, Ruby had nothing. No user base except for Gregory and a few close friends. No tradition. No idioms except for a few inherited from Perl.
But the language forms the community. The community nourishes the culture. In the last decade, users increased—hundreds of thousands of programmers fell in love with Ruby. They put great effort into the language and its community. Projects were born. Idioms tailored for Ruby were invented and introduced. Ruby was influenced by Lisp and other functional programming languages. Ruby formed relationships between technologies and methodologies such as test-driven development and duck typing.
This book introduces a map of best practices of the language as of 2009.
Ruby Best Practices: PDF Version →

HTML5 Quick Learning Guide by freehtml5templates.com

HTML5 Quick Learning Guide by freehtml5templates.comThis guide introduces you to just the main elements of HTML5 that you’ll probably want to use right away. This guide is for those who want to get the basics figured out first, and worry about the finer details later on.
HTML5 Quick Learning Guide →PDF →

Web Font User Guide by FontShop

Web Font User Guide by FontShopThis Web FontFont User Guide contains information aimed at web developers, system administrators and website visitors.
Section B is for web developers, showing how to get started using Web FontFonts for display on your website. Section C contains information for system administrators about which configuration changes may be necessary to successfully serve webfonts from your web server and, finally, section D outlines some issues visitors of your website may experience in connection to webfonts and may assist site owners in answering webfont-related support requests.
Web Font User Guide →PDF →

Type Classification eBook by Jacob Cass

Type Classification eBook by Jacob CassThis book has been made to help you learn the 10 broad classifications of type. These are the basic foundations of what you need to learn to learn typography and it is essential for any designer to know how to classify type. This book goes through the 10 type classifications with a brief history as well as the key characteristics of each.
Type Classification eBook →PDF →

Typo Tips – Seven Rules for Better Typography by Erik Spiekermann

Typo Tips - Seven Rules for Better Typography by Erik SpiekermannTypo Tips – Seven Rules for Better Typography →PDF →

How to Start a Business Blog by Michael Martine

How to Start a Business Blog by Michael MartineHow to Start a Business Blog, by Michael Martine, is a step-by-step-guide to help you plan, set-up, and create content for a business blog.
How to Start a Business Blog →PDF →

Forty’s Pocket Guide to SEO by Forty

Forty’s Pocket Guide to SEO by FortyPocket Guide to SEO contains everything you could want to know about SEO. Buried deep inside its pages you’ll find tips, tricks, general information about search engines, and how you can make them work for you – in a completely ethical way, of course.
Forty’s Pocket Guide to SEO →PDF →

Why design? by AIGA

Why design? by AIGAThe “Why design?” booklet outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests. It defines the power of Designing, a larger concept that includes strategy as well as artifacts across a variety of disciplines.
Why design? →PDF →

The Design Funnel: A Manifesto for Meaningful Design by Stephen Hay

The Design Funnel: A Manifesto for Meaningful Design by Stephen HayFrom the authour of this manifesto, Stephen Hay: "Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your design? This manifesto will show you how."
The Design Funnel: A Manifesto for Meaningful Design →PDF →

How To Be Creative by Hugh MacLeod

How To Be Creative by Hugh MacLeodWritten by HughMacLeod, an advertising executive and popular blogger with a flair for the creative. He offers his 26 tried-and-true tips for being truly creative with each point being illustrated by a cartoon drawn by the author himself.
How To Be Creative →PDF →

Time Management for Creative People by Mark McGuinness

Time Management for Creative People by Mark McGuinnessTime Management for Creative People →PDF →

Who's There? by Seth Godin

Who's There? by Seth GodinWho's There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. Instead, he talks about how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
Who's There? →PDF →

A Concise Guide to Archiving for Designers by Karin van der Heiden

A Concise Guide to Archiving for Designers by Karin van der HeidenAIGA worked with the Dutch Archives for Graphic Designers (NAGO) in the Netherlands to publish an English version of A Concise Guide to Archiving for Designers. The guide provides designers with the proper ways to store and describe their collections in 10 short chapters.
A Concise Guide to Archiving for Designers →PDF →

Guerrilla Freelancing by Mike Smith

Guerrilla Freelancing by Mike SmithGuerrilla Freelancing →
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KnockKnock by Seth Godin

KnockKnock by Seth GodinKnockKnock →PDF →

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Understanding and the Meaning of Color Within Design →


Competition: Two Free WordPress Development Books for Two Lucky Readers, Comment to Win

This week we have a great competition for you, especially if you are a WordPress developer or are currently learning WP, you’ll really love it. We have 2 copies of each WordPress 3.0 jQuery and WordPress Top Plugins PDF ebooks to give away to two lucky readers. All you have to do for a chance of winning these essential ebooks is leave a comment below saying anything you want, and I mean anything! We do encourage a little bit of humor, but as winners are chosen at random, it will have no baring on the outcome.

WordPress 3.0 jQuery

WordPress 3.0 jQueryThis easy-to-use guide will walk you through the ins and outs of creating sophisticated, professional enhancements and features, specially tailored to take advantage of the WordPress personal publishing platform. It will walk you through clear, step-by-step instructions to build several custom jQuery solutions for various types of hypothetical clients and also show you how to create a jQuery and WordPress Plugin.This book covers step-by-step instructions for creating robust and flexible jQuery solutions for today’s top site enhancements: expanding/sliding content, rotating slideshows and other animation tricks, great uses of jQuery’s UI plugin widgets as well as AJAX techniques. Along with these it will also show you best practices for jQuery and WordPress development.

You can also download a sample chapter, by clicking here: Chapter 3 – Digging Deeper: Understanding jQuery and WordPress Together.

WordPress Top Plugins

WordPress Top PluginsA WordPress plugin is a collection of files (PHP, javascript, css) that creates a small feature or modification to your WordPress blog. WordPress Top Plugins will teach you to add these plugins to an already built base WordPress site, and customize them where applicable.
This book will walk you through finding and installing the best plugins for generating and sharing content, for building communities and reader base, and for generating real advertising revenue.
There is literally a plugin for almost anything you want to achieve in WordPress.

You can also download a sample chapter, by clicking here: Chapter 2 – Generating Content.

How to win these books

This competition will run for the next 7 days, and all you have to do for a chance to win both copies is leave a comment below telling us anything you want (remember, we do love some humor!) The winners will be selected at random and will be informed directly after the competition ends via email. Good luck to everyone :)


30 Powerful and Compelling Public Awareness Print Ads

Public awareness print ads are presented to maintain or improve the understanding of a community. They can persuade people to either contribute a dollar or change lifestyles altogether. For most organizations, raising consciousness is one of the most difficult tasks. Therefore, imaginative minds, who can come up with intriguing concepts, are always in demand.

If you are embarking on a mission to create public awareness prints, remember that your designs must have a sense of urgency and encourage people to ponder on the subject. The effectiveness of your ads is only proven when they start appealing to people’s emotions and are retained in their minds; so before you start on those provocative designs, try to get an idea of what you really need to do. This post showcases 33 public awareness print ads that will give you a taste of what is truly compelling!

Don’t forget to click each image to view its full size. Enjoy!

Fossil – Help us to clean the ocean

Print Ad - Fossil

Fan and Tsunami Painting – If not in use, turn it off

Print Ad - Fan and Tsunami Painting

Don’t kill blockbusters. Choose original DVDs over pirated ones.

Print Ad - Shrek Under Pirated DVD

Save lives. Stub it out.

Print Ad - Stub

The planet is brutally powerful. Respect it. Preserve it.

Print Ad - Airplanes

Help before it’s too late

Print Ad - Graveyard

Exploiting the ecosystem also threatens human lives

Print Ad - Disappearing Shark

A spark is all it takes

Print Ad - Match

Indifference kills

Print Ad - Social Grave

Over 50% of all suicides are committed by senior citizens

Print Ad - Hangman Crochet

2.7 million children in Egypt don’t have a childhood

Print Ad - Egyptian Boy

Education is the only way out

Print Ad - Tea Estate Maze

Don’t treat Diabetes to your heart

Print Ad - Melting Ice Cream Heart

If the tree falls, we all fall

Print Ad - Tree Carrying the World

After the coral reefs completely vanish, humankind will be next

Print Ad - Human Arms Corals

We can’t do it ourselves

Print Ad - Child on a Toy Backhoe

Without your support, his fight is already lost

Print Ad - Old Man Carrying a Bazooka Carpet

Sleepiness is stronger than you

Print Ad - Droopy Eye Accident

The faster you go, the faster you arrive there

Print Ad - Coffin Pedal

If you want a stronger marriage, work on it together

Print Ad - Me to We

Children can be cruel. Teach them that animals have feelings, too

Print Ad - Injured Animal Lego

European Car Free Day

Print Ad - Bicycle with Panda

Make time for your kids while they’re still kids

Print Ad - Grown Man on a Baby Carriage

Today is the World No Tobacco Day. But it shouldn’t just be today.

Print Ad - Burnt Calendar Dates

Old clothes still can warm many people. This winter, donate.

Print Ad - Stacked Clothes Fireplace

Your hands can be dangerous

Print Ad - Monster Hands

All the birds returning again

Print Ad - Captured Birds

Ashes to Ashes: Philip Morris and Philip (Non Smoking Generation)

Print Ad - Ashes

Today 85,000 Belgians won’t remember what they read in their newspaper

Print Ad - Erased News

Rebuild the children

Print Ad - Haitian Children

Looking through bars hurts

Print Ad - Bars

Still there are countries that punish internet free expression

Print Ad - Imprisoned Emoticon

Potty train your e-waste

Print Ad - Robot Potty

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